Define the circle of your customers

You should know who can become your customer. Basically it is possible to sell without knowing that but in this case you lose a considerable share of profit. It is easy to tell that everyone can become your customer but actually it is not true. Your clients can be a certain part of the market. In the specific literature this part of consumers is called «a market segment». It is necessary for you to define the segment of the market and to make sure that your goods or services are capable to satisfy the requirements of this segment. Customers should receive what is necessary for them. To define the potential custmers more precisely, it is necessary to answer three questions: Who are they? Where are they? Why do they buy?

Let`s think of the those who can become your potential customer. Your potential clients can be defined in  various ways. If you are engaged in business for several years, you know the clients well  and then you can make plans of the commercial activity for the future. If you are begining the business, try to define the potential clients, using a method of the classification analysis. All people can be divided into groups it according to following signs:
Social and economic (depending on a kind of professional activity and occupied position);
Family-age.

Your task is to divide your potencial customer into groups and decide whether you will sell your goods to this or that one. It is very important to know what this group looks like. You should point out the most remarkable features of your customers in order to use them in a promotional campaign.