The reasons to buy

Having defined a circle of the potential buyers and their location, it is possible to think about the reasons they are driven to purchase. One can do a lot if he knows about the goods which are preferred by the customer or the idea of things to buy.
Some people buy goods considering that instead of their money they receive production whichis necessary for them.
Others always buy the cheapest goods just because they are cheap. Quality is not important in this case.
The third prefer to buy the goods more expensive as they consider that higher price means better quality of goods or they have some prestige reasons as their social status demands to purchase only expensive things.
Some customers prefer to buy goods made in their country (it concerns foodstuff particularly), others wish to buy only the most fashionable goods, the third are anxious about non-polluting and safe for health goods.
People think that they make purchases consciously but actually they are influenced by a set of various factors. Having defined a circle of the potential buyers, it is necessary to establish, what exactly interests them in the goods and what reasons they are guided by while shopping. Besides, it is necessary to find out whether your probable clients will buy your goods or  services and why. The reasons can appear to be very similar.