A reason to buy

Having defined your potential buyers, their location and incentive motives of shopping, you should make certain changes in your commercial plans. Starting the business, you will probably find out that there is no commodity market for your goods or services in the area where your shop is situated. It means that you should move to other place and be engaged in business there. Make sure  that there is a reliable commodity market for your goods or services. But the nest variant is to make necessary changes to the goods or services so that they would satisfy the requirements of your potential clients.
If you are in for business for several years you should try a market research. Or, perhaps, you will manage to raise efficiency of the advertising by means of purposeful influence on consumers who can become your clients.
If your goods and services suit the requirements of your potential customers there are more chances to sell them and more chances that your clients will be back one more time.

The main indicator of efficiency of your actions is the increase in sales volume and in your incomes. But it is possible to say with confidence: if you make wrong moves it is hardly possible that you will manage to sell something. One should never neglect the business.

People tend to buy all necessary things (from plates to cars) in the same place (for example, a local supermarket). It happens due to aspiration to belong to certain social group. But it is necessary to be cautious in this question as it is easy to be mistaken.
It is not necessary to make your business excessively exclusive trying to satisfy the demands of certain circle of consumers. Always try to reserve a possibility to make commercial maneuvers.